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Leaders aren’t born, they’re made—and leading institutions like JHU are where future leaders go to hone their skills and gain experience with the help of world-class courses.


Marzullo & Associates followed up the articles created for the JHU website promoting their leadership courses with a series of emails for multiple drip campaigns.


Linking together the emails with the articles let the audience see the same constant thread throughout, which helps build confidence and loyalty to a brand.


An email campaign that follows best practices for engagement can help you “seal the deal,” whether your aim is to increase enrollment or convert customers.