When is an article not just an article? When it gets picked up by a network like The CW, and the resulting coverage leads to a successful kickstarter campaign that secures more media opportunities.
That’s exactly what happened when Marzullo & Associates created the article “Bubble & Spike’s Kickstarter aims to bring luxury to the world of pet training leashes,” which was foundational in the startup’s luxe product making national news.
No matter your industry or product, from top of the line pet training leashes to something more orthodox, it’s all about getting your brand in front of the right audience—and when it comes to network-wide coverage, you’re definitely going to reach buyers and future fans.
This article led to a “spike” in local coverage for Bubble & Spike, too, helping them dominate in their own local market.
Read the full article here.