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Johns Hopkins University

Communications

Project description:

Email Drip Campaigns for JHU

Leaders aren’t born, they’re made—and leading institutions like JHU are where future leaders go to hone their skills and gain experience with the help of world-class courses.

Marzullo & Associates followed up the articles created for the JHU website promoting their leadership courses with a series of emails for multiple drip campaigns.

Linking together the emails with the articles let the audience see the same constant thread throughout, which helps build confidence and loyalty to a brand.

An email campaign that follows best practices for engagement can help you “seal the deal,” whether your aim is to increase enrollment or convert customers.

Got a project in mind?

We would love to hear about it!

Let's talk
Contact us