Some websites and businesses serve a very distinct audience, and when you can get in front of millions of perfectly targeted consumers, you’re golden.
That’s what happened when Marzullo & Associates wrote the advertorial “Special Circumstances for VA Loans” for Veterans First. It got picked up and featured by Military.com, guaranteeing that the ideal audience who would really benefit from the information got it placed right under their noses.
A great advertorial is comprised of several pieces, but even a perfect piece is somewhat useless if the right readers don’t see it. When you work with copywriting experts, they do much more than craft amazing content—they help get it in front of the right audience.
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