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Federico Ruiz-Nicoli

Hidden talents include cooking, baking, and woodworking.

about me

Federico was born in Costa Rica, then lived in Oregon where he received a BA from Willamette University. At age 25 he decided to go back to Costa Rica to study medicine with plans to come back to the US for his residency. Life as a writer and editor just sort of happened when he started helping a fellow writer. He started correcting typos, which lead to minor changes, and then to writing for clients.

my latest posts

Is Your Startup Missing These Untapped PR Opportunities?


Federico Ruiz-Nicoli


June 12, 2020

If you’re running a startup, there’s a good chance that you have a lot on your plate! It’s easy to miss some details that can help your business out, and this is particularly true for PR.

Let's get social

featured posts

How I 10x’d my Writing Speed with a Glass of Bourbon

Hemingway used to say “write drunk, edit sober” so I thought I’d give it a shot (pun intended). I sat down with my Old Fashioned and started drafting a quick outline.


How to do Keyword Research in 2020

You read our previous blog post, Your 2020 SEO Checklist and as promised, here’s your keyword search tips that will bring you more traffic and higher rankings.


Top 6 PR Trends for 2020

We’ve done the research for you and compiled the top five PR trends for 2020. No need to thank us. We just want to help you be heard...but you’re welcome anyway.