Valery (a.k.a. Val the Idea Gal) is a multilingual copywriter who employs a winning mix of pop-culture savvy and technical-topic mastery to write copy that simply sells. With an MBA and a background in SEO, consumer behavior, and holistic content creation, Val makes sure that all our clients' copy is primed for audiences worldwide. Her work has supported New York Times best-selling authors, financial and media industry influencers, international search engines, and multiple software, product, and service companies.
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Hemingway used to say “write drunk, edit sober” so I thought I’d give it a shot (pun intended). I sat down with my Old Fashioned and started drafting a quick outline.