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An unconventional approach to clarifying what matters

A year ago, I worked with an executive coach (Rick) who took me through an exercise that completely shifted my perspective. I was struggling to gain clarity around what I wanted to do next in my career. During one of our sessions he asked me: "During your childhood, what were

An unconventional approach to clarifying what matters
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Kill The Feast or Famine Cycle for Good

If you’ve read through my guide or tried out any of the tools I mentioned, you probably know by now that I love to talk about prospecting. Why? Because it’s the single most important factor that separates those who go on to have 20+ year fulfilling businesses from

Kill The Feast or Famine Cycle for Good
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Where is Your Next Client Coming From?

Most solopreneurs and early-stage entrepreneurs don’t know where their next client is coming from. Maybe you’ve started publishing a blog and sharing it on social to get the occasional DM from someone who needs your help. Or… Maybe you’ve joined a bunch of Facebook groups to “network”

Where is Your Next Client Coming From?
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The Most Underrated Inbound Marketing Tactic

Outbound marketing is a great way to see the most immediate results for most service-based businesses (assuming you’re reaching out, following up correctly, and implementing a rock-solid sales process). However, it’s also important to have an inbound marketing strategy in place to help attract clients on autopilot. There

The Most Underrated Inbound Marketing Tactic
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The Art of Pitching Yourself as a Podcast Guest

Podcasts are now a distinct marketing channel in their own right. As consumers, podcasts are pretty easy to tune into from our mobile devices, but it's another task altogether to get picked as a podcast guest interviewee. You have to do your homework: researching each podcast and pitching yourself as

The Art of Pitching Yourself as a Podcast Guest
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ABP (Always Be Prospecting)

As entrepreneurs, we often get so wrapped up in client work that we stop searching for new opportunities. The only way to avoid the ebbs and flows of client turnover is to make prospecting a regular effort. If you're not already, I strongly encourage you to set aside time each

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How to Create a Confident Sales Process as a Solopreneur

There’s a first time for everything. But do you know what always gets better after the first time? (cue long awkward pause.) When one of your ideal clients becomes a real client. It took me a while to figure out how to make this happen more often. When I