Most solopreneurs and early-stage entrepreneurs don’t know where their next client is coming from.
Maybe you’ve started publishing a blog and sharing it on social to get the occasional DM from someone who needs your help.
Maybe you’ve joined a bunch of Facebook groups to “network” with people in your industry and once in a blue moon someone posts about looking for a freelance writer and you reply.
A current client sends a referral your way from all the great work you do for them.
(Does any of this sound familiar? If so, I’d love to hear your story. Just reply on to this email and tell me what you’ve tried so far.)
Do these tactics work? Absolutely! But they aren’t a predictable way to bring in new business.
Here’s what a scalable client acquisition strategy looks like
- Build highly targeted lists of your ideal clients on LinkedIn, Crunchbase, or another lead source.
- Do some research to find out how you can be a resource for them.
- Reach out to people on that list every week to let them know how you can help.
- Automate your outreach process with tools like Lemlist or Mailshake.
If you send 100 messages, get 20 replies, 8 discovery calls, 5 proposals, and 2 clients you now have the data you need to create a repeatable lead gen engine.
Try it out and let me know how it works for you.
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