If you’ve read through my guide or tried out any of the tools I mentioned, you probably know by now that I love to talk about prospecting.
Because it’s the single most important factor that separates those who go on to have 20+ year fulfilling businesses from those who scrape by for 2 years before throwing in the towel and going back to a full-time job for a small paycheck and no freedom.
If your dream is to avoid the feast or famine cycle, take control over your time, and earn a real income from your craft, you MUST make time Every. Single. Week. for prospecting activities.
It’s the most critical activity you can do for your business.
Regular prospecting will:
- Keep you out of the feast or famine cycle.
- Give you the confidence to raise your rates.
- Let you spend more time with your family.
- Relieve financial stress.
In a recent episode of The Copy Corner my co-host Terry and I dive deeper into the topic.
(How many hours do you spend prospecting each week? I’d love to know. Just shoot me a quick reply to this email.)
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