Blog
An unconventional approach to clarifying what matters
A year ago, I worked with an executive coach (Rick) who took me through an exercise that completely shifted my perspective. I was struggling to gain clarity around what I wanted to do next in my career. During one of our sessions he asked me: "During your childhood, what
Become a Content Machine: How to Repurpose Your Podcast Into Other Media Formats
The promotion of that podcast episode should always extend beyond a slapdash “Check out our new podcast episode!” post on social media.
How to Validate Your Business Idea: A Systematic Approach
There's a common mistake rookie entrepreneurs make when they're first starting a business… They start with a product or service idea instead of a problem or need. Sound familiar? You’re in the shower and you suddenly think of a cool new service you'd
Kill The Feast or Famine Cycle for Good
If you’ve read through my guide or tried out any of the tools I mentioned, you probably know by now that I love to talk about prospecting. Why? Because it’s the single most important factor that separates those who go on to have 20+ year fulfilling businesses from
Where is Your Next Client Coming From?
Most solopreneurs and early-stage entrepreneurs don’t know where their next client is coming from. Maybe you’ve started publishing a blog and sharing it on social to get the occasional DM from someone who needs your help. Or… Maybe you’ve joined a bunch of Facebook groups to “network”
The Most Underrated Inbound Marketing Tactic
Outbound marketing is a great way to see the most immediate results for most service-based businesses (assuming you’re reaching out, following up correctly, and implementing a rock-solid sales process). However, it’s also important to have an inbound marketing strategy in place to help attract clients on autopilot. There
The Art of Pitching Yourself as a Podcast Guest
Podcasts are now a distinct marketing channel in their own right. As consumers, podcasts are pretty easy to tune into from our mobile devices, but it's another task altogether to get picked as a podcast guest interviewee. You have to do your homework: researching each podcast and pitching
10 Tips to Turn a Podcast Episode Into a Blog Post
Repurposing content is a great way to save time and money while reaching new audiences. We use Descript to help podcasters repurpose their episodes into compelling blog posts that boost traffic to their website and podcast.
